Brand Development . Motion Graphics

FreshTV is a TV channel concept developed as a response to the increasing popularity of 80's pop culture, especially in film and television.

The visual identity was aimed to be a modern, clean interpretation of the design styles popular in the 80's. This modernity was enforced to set apart from 'oldies' themed channels which try to chronicle pop culture from the past instead of celebrating it. This concept was brought in through bold colours balanced with a mainly flat design style. Some 3D motion design elements were brought in to reimagine the motion graphics capabilities of the 80's.